If you received this card at SXSW, welcome! There is plenty of information available about how to compete in the the Open AIM Developer Challenge in the post below, as well as the learn more page and of course the full rules and T&C. If you have any questions, feel free to get into the forums and ask away.There have been some questions about the requirement to use two of the five AIM features in a web-based app or downloadable mashup, listed in the "How to Compete" section of the contest rules. We are clarifying this in this forum thread. Bottom line: plugins and bots, and apps without a UI are exempt from these requirements.
Not a developer but have a great idea you'd love to see? Post it in the forums, and check back here often for the latest news & updates, or to browse any of the submissions. Good luck!